TAKE FLIGHT

2019 BRAND LAUNCH

Take flight represents the next generation of New York Jets football. It's a meaningful statement for our team, fans, and city to keep moving no matter what. During this launch our team had to prepare to change assets months in advance for a total rebrand which was extremely exciting to be a part of. I created designs for our website, emails, wall graphics, and gameday assets.

WEB BANNERS & EMAILS

FACILITY AND STADIUM INSTALLATIONS

I developed art that is applied to various environments around our office and stadium. It was fun to conceptually use the different elements from our newly developed style guide like the gradient for the background of the photos to bring them together, cool city imagery for the entrance of our lobby, and edge shapes from our jersey which point to the direction of the field in the locker room.

JERSEY SWAPS

We didn't have imagery of newly signed players in the new jerseys so I had to comp up a couple players. Hover over the box to view the edited versions.

SOCIAL MEDIA

To help our social team execute updates for gamely we built templates like below where they would be able to update the opponent, photo and score for quicker turn around time.