OCEAN COLLECTION

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Alva Fitness a well-ness themed clothing brand ask to design shorts and rash guards for their jui-jitsu line.

The element of water is highly associated with the free flow of the sport and they wanted to infuse it with  the clothing. I added an ocean background to the rash guard for texture and added a fun rendition of their logo. To tie in sports and the ocean I made the shorts resemble board shorts for surfing.

MOCKUPS

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PHOTOGRAPHY

We wanted to capture the essence of the ocean so we went to the beach! This showed closeups of the designs and included lifestyle shots.