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Alva Fitness a well-ness themed clothing brand ask to design shorts and rash guards for their jui-jitsu line.
The element of water is highly associated with the free flow of the sport and they wanted to infuse it with the clothing. I added an ocean background to the rash guard for texture and added a fun rendition of their logo. To tie in sports and the ocean I made the shorts resemble board shorts for surfing.
We wanted to capture the essence of the ocean so we went to the beach! This showed closeups of the designs and included lifestyle shots.
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