Mountain Of Hope
Branding // Logo Refresh // Event Signage and Promotion
The logo is a refresh in style, color, and boldness. As a runner breathes in the fresh air, the new logo contains the originality of the twin peaks with the symbolism of the sun to whisper a sense of hope. With a clean, balanced approach, the logo will connect the runner to their natural surroundings.
The proposed color palette represents the balance between the course and runner. The darker colors show calmness and boldness of nature, while the brighter colors represent the light of the runner going against the firey trail ahead.